Rebekah’s track record, experience and reputation for strategic insight and entrepreneurial vision have helped shape a globally successful career in the digital and emerging media arenas. Rebekah has a deep understanding and experience of delivering significant transformation projects to improve the customer experience as a path to improving commercial outcomes via digital platform delivery.
Rebekah currently holds the role of Country Director Software and Services, Apple.
Rebekah held the role as Chief Digital and Data Officer for the National Rugby League where Rebekah launched the digital division of the NRL and the extraordinarily successful digital network nrl.com a whole of game digital distribution model focussed on delivering the game, players, clubs and fans an unparalleled sporting experience in the Australian market. Rebekah is a fan of most sports and is particularly passionate about the role of sports in regional communities. Rebekah is a proud South Sydney Rugby League Football Club supporter.
Prior the NRL Rebekah was the Chief Digital Officer for Network Ten and created the video streaming platform TENplay, delivering the first in market catch up TV platform in Australia which delivered innovative new ways for consumers to watch TV anywhere, anytime. This video network established new revenue generation models, strategically building the network’s digital audience and revenue share.
Rebekah was the founding CEO of the US e commerce start up TopFloor.com. Established in Los Angeles by Brian Lee and funded by Google Ventures, Polaris and Science-Inc, TopFloor was an early social commerce platform that delivered content driven sales events into social streams including Facebook, Twitter, Pinterest and YouTube.
Rebekah’s career first rose to prominence in 2006 as Managing Director AU/NZ for Fox Interactive Media before expanding her responsibilities and moving to London as Managing Director, International. Rebekah was a driving force within the global enterprise, building teams and managing 26 territories and launching major new initiatives as well as contributing to JVs in China with IDG and in Japan with Softbank. Rebekah’s successes have stemmed from a prescient recognition of the value and potential of changing consumer behaviours and expectations, new technologies, identifying possibilities that can be fulfilled as innovative digital distribution models for content and commerce.
