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Belinda Woolford

Belinda is a dedicated ‘for purpose’ specialist, with over 25 years of extensive experience in sport, commercial and strategic partnerships, marketing, media, and not-for-profits industries.

Currently the General Manager of the Parramatta Eels Foundation she is charged with the task of establishing the Club’s first not-for-profit program.

An inspiring, passionate, authentic, values-driven leader with a focus on social impact supported initiatives and programs, her experience includes the CEO at What Ability and the What Ability foundation, and CEO of Ronald McDonald House Charities Greater Western Sydney for over eight years.

Belinda is committed to the creation of organisational purpose and delivering team performance and success for individuals and organisations with an empathetic approach that support their mission, vision, and values.

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