Sandra is an experienced marketing, communications, media and sponsorship professional. With over thirty years in the industry, she has worked within both full service and media agencies. Prior to moving into consulting and project work, Sandra was Head of Partnership and Integration at The Media Store, leading a high performing team for over two decades, as well as contributing in a leadership role across the agency.
Her particular passion is sport. On behalf of her clients she has worked extensively with over a dozen different sporting bodies, nationally and globally. This diverse experience includes leading the media leverage of Toyota’s naming rights sponsorship of the AFL for over eighteen years. Later this included the launch and roll out of the sponsorship of the AFLW. Other highlights include more than two decades of sponsorship, media leverage and content development on the Olympics and Paralympics, including being instrumental in key female athlete/client partnerships and initiatives. Many of these projects have been recognised within the industry and have pushed the boundaries of integration and embraced new platforms and technologies.
Sandra has had direct involvement with initiatives such as the annual Women’s Health Women in Sport Awards, (WINS), and client sponsored female athlete mentoring events. She is excited to be able to continue this contribution by nurturing female athletes to identify and leverage their own unique brand.
