Sandra D'Souza is an accomplished business leader and entrepreneur with an extensive portfolio spanning finance, operations, strategy, marketing, and sales. Her over 20 years of experience in the media and IT industries includes key roles at major companies such as MTV Europe, Telstra, News Corp, and UBS, demonstrating her wide-ranging business acumen.
In 2012, Sandra exhibited her entrepreneurial spirit by founding the Curate Bee Digital Marketing Agency, an innovative venture that was later successfully acquired by an international corporation in 2018.
Currently, Sandra is the CEO and Founder of Ellect, a platform committed to empowering businesses to build more inclusive and diverse workplaces. Launched on International Women’s Day 2019, Ellect provides tools, resources, and recognition for businesses excelling in gender and diversity initiatives. Central to Sandra's current work is increasing women's representation in C-Suites and the Board of Directors, a mission that aligns with Ellect's broader goal of fostering a world where everyone, regardless of gender or identity, can realise their full potential. Ellect is also deeply committed to United Nations Global Goal no. 5, channelling a portion of its proceeds towards projects supporting gender equality.
As a published author, Sandra shares her insights in "From Bias to Equality: How Business Leaders Can Drive Innovation, Success and Profitability by Embracing True Gender Balance". This book explores the untapped potential of gender-balanced business environments and provides actionable strategies for their achievement.
Sandra is an invaluable figure. Her diverse experience, strong advocacy for gender equality, and leadership in enhancing diversity and inclusivity offer critical perspectives for today's evolving business landscape.
