Danika Johnston is a commercial digital media and marketing executive with experience in; digital media and monetisation, social platforms, strategic brand partnerships, media and industry relationships, content creation and marketing, business strategy (B2B/B2C), technology, mobile, video, data, programmatic, content marketing and broadcast media.
Having worked in multiple markets within Australia and also in London, Danika has gained knowledge and experience across digital marketing, mobile, technology and broadcast media.
Through various senior commercial leadership roles, Danika has been responsible for and successfully managed high performing commercial teams to deliver revenue growth, driven positive business and commercial results and built strategic partnerships with many high profile clients and brands.
A passionate and results-driven commercial leader and strategist who is driven by understanding business challenges, using data, insights, creativity and content innovation to problem-solve and implement marketing and content strategies and innovations that allow clients to transform their business outcomes with measurable success.
Danika is experienced and well regarded for creating strategic and long term partnerships from all levels including media partners, marketers and C-suite level clients.
Danika is incredibly passionate about people and collaborative culture - building and managing high-performance teams, fostering collaborative working relationships across business units to deliver results and performance for clients and creating long-term partnerships.
Danika also sits as an Advisory Board Member in the field of education (Sydney).
